CPSC 412/612 Eye Tracking Methodology and Applications
Fall 2008

Team 1: Experiment: Type/Font Styles in Advertising

Katy Berry

Matt Miller

Nicole Fink

Report [PDF] Talk [PPT]

Suggested reading:

• General background & relevant info on typeface: reading studies (Rayner)
• Background specific to advertising: marketing papers (??)
• Example previous work: ClearText studies by CU Psyc people (Tyrrell)

Team 2: Experiment: Eye Tracking a Visual Search Task: Breaklamp Detection

Scott McIntyre

Christian Ackels

Report [PDF] Talk [PPT]

Suggested reading:

• Background specific to driving: papers from Vision in Vehicles conference series?
• Background related to visual search: Psyc/IE literature...Chip Scialfa's papers?
• Background specific to color detection: color perception papers (rich area)

Team 3: Experiment: Cross-Cultural Differences

Denzil Jeykumar

Sunda Parthasarathy

Jeremy Mendel

Report [PDF] Talk [PPT]

Suggested reading:

• Papers may depend on context (i.e., stimulus such as dashboards, given user task, etc.)