| 10% |
Scene conceptualization
| sketches, storyboards, etc. |
|
| 20% |
Principal photography / video / animation selection
| setup (blue screen, stage, props, etc.) |
| lighting (lights, shadows, etc.) |
|
| 30% |
Animation/Video manipulation
| edge processing (removing edge artifacts) |
| blurring |
| color correction |
| post-processing (removing garbage, etc.) |
| scaling |
| matte creation |
|
| 10% |
Scene composition
| lighting |
| shadows |
| reflections |
| transparencies |
| artifacts |
|
| 20% |
Final shot (subjective assessment)
| effectiveness (e.g., is anim. believable) |
|
| 10% |
Presentation (web page)
| description |
| layout |
| clickable videos |
|